The natural colour of the product may change during photography due to sunlight, perspective, photographic location, and camera settings. Later, natural colour can be preserved or obtained using various Photoshop colour Correction procedures and filters. However, adjustments to white balance, grey balance, colour intensity, and colour vibrancy are usually required. In the case of colour correction, in addition to the natural hue, colour can be purposely adjusted to increase the product’s attractiveness in response to customer demand. For instance, different sorts of lighting effects, warm-up, brightness, contrast, sharpening, etc., are applied depending on the product and surroundings types.

Additionally, by using Photoshop colour correction, damaged photographs, such as those that are overexposed or underexposed, can be restored to their original, unaltered state.